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DCCC: The College of Davidson and Davie Counties
“Soft Skills” Generate More Money than “Hard Skills” As you already know, business is about relationships. People buy from people. Customers want authentic connections with businesses. You might be surprised to know that up to 65% of all communication is nonverbal. This means that your body language, tone of voice, facial expressions, gestures, and attire speak louder and have more impact than your words. According to the Carnegie Institute of Technology, 85% of your financial success is based on your people skills.
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